Login to Google Ads and go to Tools & Settings > Measurement > Conversions

Click the blue + button to create a new Conversion

Choose Import > Other data sources or CRMs > Track conversions from clicks


Conversion name - Give the conversion the name "Ruler Revenue"

Value - If you intend to send revenue or forecasted revenue choose "Use different values for each conversion" otherwise choose with the same value or none

Note - If you wish to send events to Google Ads for calls from Call extensions, you will need to create a separate conversion with a different name and instead of using the 'Import from Clicks' Select from Phone Calls.

Did this answer your question?