Rulers Analytics is an official Google Analytics technology partner integration allows you to integrate with Google Analytics and Google Adwords to create Goals for Phone Calls. Your Google Analytics Goals can be mapped to Google AdWords Conversions to see your phone calls in AdWords also.

Step 1

Ruler allows you to integrate with Google Analytics to create Goals for Phone Calls via our official Google Analytics technology partner integration.

Phone Call Goals can then be seen throughout all Google Analytics Reports as well as connected to Google Adwords.

The steps to set this up are as follows:

  1. Login to Google Analytics
  2. Click on “Admin”
  3. Click on “Goals” – “+New Goal”.
  4. Click on Custom

Step 2

5. Give the Goal a name such as “Phone Call” and choose type “Event” then Continue.

Step 3

6. Add Category Equals “Call” and Action - Regular expression - “Inbound|Offline”.

7. Save to complete.

Please contact us for more information.

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