How to import your Ruler Analytics Goal from Google Analytics into AdWords

Once you have set up the Ruler Analytics Goal in your Google Analytics account you can then import the Goal into your AdWords account to see phone call conversions from your Google Paid Ads here. 

Please note your Google Analytics and AdWords account must be linked before you can begin this process.

If you still need to set up the Goal in Google Analytics you can follow our step by step guide here. The Goal must be set up in Google Analytics before you can see your calls from Ruler in AdWords.

Follow the steps below to import your goals; 

Step 1 - First login to your AdWords account. You will then need to select the ‘tools, billing and settings’ option at the top of the account.

Step 2 - Then go to Measurement > Conversions and click the plus (+) icon.

Step 3 - Click 'Import' and select your Google Analytics account and the Goal you wish to import (this will be your Ruler - Phone Conversion)

Your retrospective calls from Google Analytics will not automatically import to AdWords, but it should start to pull through information going forward for new calls that land in Google Analytics.

If you have any questions about setting up the Google Analytics Integration or importing this to AdWords, please get in touch, we are happy to help.