With Ruler's new Cost In feature, we allow you to Close the Loop between Marketing Spend and Return on Investment and report on this in your own Ruler Dashboard,
You can add your Paid Keyword Cost data, straight from Google Ads into your Ruler Analytics dashboard in a few easy steps.
Go to Google Ads and choose the Google Ads account you wish to download the cost data from.
Navigate to your paid keywords report,
and click the 'Download' button. When downloading ensure you import this as a 'CSV' format.
When exporting data ensure your campaign,ad group and keyword status is set to all rather than 'all enabled'.
'All Enabled' will not include any campaigns that have been paused during this period. You will need to do this at each level to ensure your export includes all relevant data.
Import your downloaded CSV straight into your Ruler Analytics dashboard via the Imports feature. You can find this in Ruler via Settings > Imports
Select Google Ads as your CSV formatting
If you have any questions about uploading your Cost, or would like to upgrade to the Closed Loop Revenue Attribution package get in touch with a member of the team today.