Ruler typically requires up to 2 years of historical spend and revenue data to build your initial benchmark model. This allows for accurate trend analysis and more reliable performance insights.
We incorporate:
Marketing spend data
Revenue data
Key additional variables, such as promotions, campaigns, or major events that may influence performance
Online Spend Data
Ruler connects directly to your advertising platforms via API. This enables:
Automatic syncing of historical spend data
Standardised formatting
Weekly aggregation for modelling purposes
Offline Spend Data
For offline channels (e.g. TV, radio, print), you can provide data via:
API integration, or
Manual upload using a CSV file
Revenue and Sales Data
Depending on your systems, revenue data can be:
Connected via API for automatic syncing, or
Uploaded manually using a CSV file
Data Formats
Ruler’s model operates at a weekly level, so all data should be:
Broken down to at least daily or weekly granularity
Structured clearly to support accurate aggregation and analysis
Ruler offers support with templates for uploading any manual data.