As you would with all tools and tracking software you use, we would recommend you updating your website's documentation to include information about Ruler Analytics. 

Below are some examples of the format you could use to inform visitors you use Ruler Analytics.

We use Ruler Analytics to measure our marketing activities. This includes tracking page visits and traffic sources we receive. Calls may also be recorded for monitoring and training purposes. For opt-out information please Contact [email protected] or visit https://www.ruleranalytics.com