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Will Google Optimizer affect my Ruler Attribution
Will Google Optimizer affect my Ruler Attribution

How using Google Optimizer can impact Attribution

Alexandra Favager avatar
Written by Alexandra Favager
Updated over a week ago

Google Optimize offers A/B testing allowing you to increase visits and conversions by trialling different versions of Website content.

However, when utilising Optimize, it can cause a redirect to happen in between the Ad click and the land on the website, which may affect how your Ruler data is Attributed.

To ensure you attribution is unaffected while using Google Optimize, we always recommend ensuring your Ruler Analytics tag loads and fires prior to your Google Optimize.

If you have any questions or queries, please get in touch with [email protected]

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